Having a website is useless if it’s not set up correctly for search. If Google (and other search engines) aren’t able to index it, you might as well be invisible because the only people who will find you are those who know to go directly to your web address. And once sites are indexed, for every search that users do they see results listing websites based on how well they conform to the search terms used. A good Raleigh web design agency will be able to help you ensure your website is visible and makes use of all the best practices that search engines base their ranking on. How Search Engines FunctionThink of Google and the other search engines like answering machines. Internet users search for information using common, relevant words and phrases, and the search engines use automated processes to find websites where those words and phrases appear. The sites they return in search results show up in the order they are ranked, which depends on how well they match the search terms and the quality of their setup. That can only happen when the bots used to find websites containing those search terms are able to actually see the updated content, which is how ranking works. Search engines have three main operations that enable them to find websites containing the words and phrases searched for:
How Ranking WorksWhen a user searches for something specific, the machines hunt for matching pages and deliver the results. The bots gather and index words, links, and their locations to determine their relevance to any given search. These are then ranked automatically based on more than 200 factors. The most important of these are:
For more information or an estimate from a qualified Raleigh website design agency, please call us at 919.460.7978 or click here to use our contact form.
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